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ACT® · Math: Functions — Exponential and Logarithmic Functions

Exponential Growth and Decay (F 702)

Exponential growth or decay means a quantity is multiplied by the same factor over and over, not added to. That factor, like 1.07 for 7 percent growth or 0.85 for 15 percent decay, gets raised to the power of how many times the change happens.

A rumor that doubles every hour starts slow but quickly outruns one that adds ten people every hour, because doubling multiplies the current total while adding only tacks on a fixed chunk. After enough hours the multiplied pile dwarfs the added pile, since multiplying by 2 repeatedly grows faster than any fixed amount added repeatedly. This is the core difference between exponential change and linear change: one scales with the size you already have, the other does not care how big you are.

A growth factor packages a percent change into one number you multiply by. Growing 7 percent means you keep the original 100 percent and add 7 more, so you multiply by 1.07. Losing 15 percent means you keep 85 percent of what you had, so you multiply by 0.85. Apply that factor once per time period, and after n periods you have multiplied by it n times: value = start x (factor)n. Watch the exponent especially closely when the rate is given per year but the problem counts in months, or per some chunk of minutes but asks for hours — convert the clock first, then build the exponent from the number of periods, not the raw time elapsed.

This connects directly to logarithms: once you can build the equation start x (factor)n = target, finding n means solving for a variable trapped in an exponent, which is exactly what logs are for. The growth-and-decay setup is the reason logs exist on this test — every log law and every log-solving technique traces back to needing to undo an exponent like the one here.

Key terms

growth factor
The number you multiply by each period, equal to 1 plus the decimal growth rate or 1 minus the decimal decay rate.
exponential decay
Repeated multiplication by a factor between 0 and 1, shrinking a quantity by the same percentage each period.
period
The fixed chunk of time, like a year, hour, or 45 minutes, after which the growth factor is applied once.
logarithm
The exponent you need to raise a given base to in order to reach a target number; used to solve for n in an exponential equation.

Watch it explained

  1. How it worksHow does a growth factor of 1.07 encode a 7 percent increase at every step?
  2. Worked exampleFind what a 24000 dollar car is worth after 5 years if it loses 15 percent of its value each year.
  3. Worked exampleFind how many bacteria remain after 4 hours when 800 of them halve every 45 minutes.
  4. Common mistakeWhy doesn't a 50 percent drop followed by a 50 percent rise bring you back to the start?
  5. Going furtherWhat happens to an exponential model when the rate is per year but the clock runs in months?

Check yourself

Your turneasy1 of 3
A car bought for 24536 dollars loses 16 percent of its value every year. Find its value after 7 years, to the nearest cent.

End of topic.