ACT® · Math: Functions — Exponential and Logarithmic Functions
Exponential Growth and Decay (F 702)
Exponential growth or decay means a quantity is multiplied by the same factor over and over, not added to. That factor, like 1.07 for 7 percent growth or 0.85 for 15 percent decay, gets raised to the power of how many times the change happens.
A rumor that doubles every hour starts slow but quickly outruns one that adds ten people every hour, because doubling multiplies the current total while adding only tacks on a fixed chunk. After enough hours the multiplied pile dwarfs the added pile, since multiplying by 2 repeatedly grows faster than any fixed amount added repeatedly. This is the core difference between exponential change and linear change: one scales with the size you already have, the other does not care how big you are.
A growth factor packages a percent change into one number you multiply by. Growing 7 percent means you keep the original 100 percent and add 7 more, so you multiply by 1.07. Losing 15 percent means you keep 85 percent of what you had, so you multiply by 0.85. Apply that factor once per time period, and after n periods you have multiplied by it n times: value = start x (factor)n. Watch the exponent especially closely when the rate is given per year but the problem counts in months, or per some chunk of minutes but asks for hours — convert the clock first, then build the exponent from the number of periods, not the raw time elapsed.
This connects directly to logarithms: once you can build the equation start x (factor)n = target, finding n means solving for a variable trapped in an exponent, which is exactly what logs are for. The growth-and-decay setup is the reason logs exist on this test — every log law and every log-solving technique traces back to needing to undo an exponent like the one here.
Key terms
- growth factor
- The number you multiply by each period, equal to 1 plus the decimal growth rate or 1 minus the decimal decay rate.
- exponential decay
- Repeated multiplication by a factor between 0 and 1, shrinking a quantity by the same percentage each period.
- period
- The fixed chunk of time, like a year, hour, or 45 minutes, after which the growth factor is applied once.
- logarithm
- The exponent you need to raise a given base to in order to reach a target number; used to solve for n in an exponential equation.
Watch it explained
- How it worksHow does a growth factor of 1.07 encode a 7 percent increase at every step?
- Worked exampleFind what a 24000 dollar car is worth after 5 years if it loses 15 percent of its value each year.
- Worked exampleFind how many bacteria remain after 4 hours when 800 of them halve every 45 minutes.
- Common mistakeWhy doesn't a 50 percent drop followed by a 50 percent rise bring you back to the start?
- Going furtherWhat happens to an exponential model when the rate is per year but the clock runs in months?
Check yourself
End of topic.