AP® Microeconomics · Unit 2 · Topic 2.2
What Shifts the Supply Curve
The supply curve shifts when something changes how much it costs or how willing sellers are to produce at every price level, not when the good's own price changes.
A supply curve is drawn holding everything except the price of the good constant. Anything that changes production cost or seller willingness at every price shifts the whole curve. Input prices matter directly: if steel gets more expensive, car makers need a higher price to offer the same number of cars, so supply shifts left. Better technology does the opposite, cutting cost per unit and shifting supply right. Taxes on sellers act like an added cost, shifting supply left (up); subsidies act like a negative cost, shifting it right (down). More sellers entering a market shifts supply right simply because total quantity offered at each price rises.
A per-unit tax shifts supply up by exactly the tax amount. If a seller needed 2 dollars to supply the first unit before the tax, a 1 dollar per-unit tax means that seller now needs 3 dollars for that same unit, since the extra dollar has to cover the tax before any profit starts. The whole curve shifts up by the tax, unit for unit, rather than tilting or shifting sideways by some other amount.
The good's own price never shifts supply, because the supply curve already shows how quantity responds to that price. A price change just moves you along the fixed curve. This distinction between a shift and a movement along the curve is the same logic used for demand, and it sets up the next step: when supply and demand shift together, you can predict the direction of the new equilibrium price and quantity, and when a tax or price control is layered on top, you can trace exactly how it eats into the surplus split between buyers and sellers.
Key terms
- shift in supply
- A move of the entire supply curve caused by a change in something other than the good's own price.
- movement along the supply curve
- A change in quantity supplied caused only by a change in the good's own price.
- per-unit tax
- A fixed amount charged on each unit sold, which shifts the supply curve up by exactly that amount.
- joint products
- Two goods produced together from the same source, so a price change for one shifts supply of the other.
Watch it explained
- How it worksHow do input prices, technology, taxes, subsidies, and the number of sellers move supply?
- How it worksWalk me through what a per unit tax does to the supply curve, step by step.
- Common mistakeWhy doesn't a higher price for the good itself shift the supply curve?
- Going furtherWhat happens to the supply of leather when the price of beef rises?
Check yourself
End of topic.