AP® Macroeconomics · Unit 1 · Topic 1.5

Supply and the Law of Supply

The law of supply says quantity supplied rises as price rises, because higher prices are needed to cover the rising marginal cost of producing extra units.

A farmer deciding how much corn to plant next season looks at the price he'll get. At a low price, only his cheapest acres are worth planting. At a higher price, it pays to plant the rockier, less fertile fields too, even though each extra bushel costs more to grow. That's the law of supply: as price rises, quantity supplied rises, all else equal. The curve slopes upward because producers need a bigger payoff to justify the bigger cost of squeezing out more output.

The mechanism underneath is marginal cost, the cost of producing one more unit. For most producers, marginal cost climbs as output climbs, because easy, cheap resources get used first and only pricier ones are left. A producer will supply another unit only if the price covers that unit's marginal cost. Since marginal cost rises with quantity, it takes a rising price to call forth rising quantity, which is exactly the upward-sloping supply curve.

This sits next to demand but isn't a mirror image of it. Demand slopes down because buyers value extra units less and less. Supply slopes up for a completely different reason: producers face rising costs, not falling value. The two curves are independent relationships that happen to share the same price-quantity graph, and only together, at their intersection, do they pin down the market's actual price and quantity.

Key terms

Law of supply
The principle that quantity supplied increases as price increases, holding other factors constant.
Quantity supplied
The specific amount producers are willing and able to sell at a given price.
Marginal cost
The additional cost of producing one more unit of a good.
Supply curve
A graph showing the quantity supplied at every possible price, typically sloping upward.

Watch it explained

  1. How it worksHow does rising marginal cost push the supply curve upward as quantity grows?
  2. Worked exampleFind quantity supplied at 3, 6, and 9 dollars when supply is Qs = 4P - 6, and sketch the curve.
  3. Common mistakeWhy isn't a supply curve just the demand curve flipped over?
  4. Going furtherWhat happens to the supply curve when a producer expects the price to be much higher next year?

Check yourself

Your turn1 of 2
Quantity supplied is given by Qs = 5P - 7. Find quantity supplied when price is 9 dollars.

End of topic.