AP® Macroeconomics · Unit 1 · Topic 1.5

What Shifts the Supply Curve

A supply shift means producers offer a different quantity at every price, not just one. It happens when something changes the cost or profitability of production itself, like input prices, technology, taxes, or subsidies.

A movement along the supply curve happens when price changes. A shift of the whole curve happens when something else changes how cheap or profitable it is to produce the good, at every price level at once. The big movers are input prices, technology, the number of sellers, producer expectations, prices of related goods a firm could produce instead, and government policy like taxes and subsidies. Raise the cost of an input and producers need a higher price than before to supply any given quantity, so the curve shifts left (up). Cut input costs, improve technology, or add sellers, and the curve shifts right (down), because producers can now supply more at the same price.

A per-unit tax on sellers works exactly like a cost increase: the government takes a cut of each sale, so sellers effectively need more revenue per unit to cover it, shifting supply left. A per-unit subsidy works the opposite way, acting like a price boost of exactly the subsidy amount, so supply shifts right. Taxes and subsidies on sellers never shift demand, because buyers' willingness to pay for the good hasn't changed, only sellers' cost of providing it has.

This idea scales straight up into aggregate supply. A nationwide shock to input costs, like an oil price spike or a widespread drought raising food-input costs, doesn't just move one firm's curve, it shifts short-run aggregate supply for the whole economy, changing the price level and output together. Seeing supply shifts clearly here is what makes that later jump make sense.

Key terms

Supply shift
A change in quantity supplied at every price, shown as the whole curve moving left or right.
Per-unit tax
A fixed dollar charge collected on each unit sold, which raises sellers' effective cost and shifts supply left.
Per-unit subsidy
A fixed dollar payment per unit sold from the government, which acts like a price increase and shifts supply right.
Short-run aggregate supply
The total quantity of output all producers in an economy supply at each price level, holding input prices fixed.

Watch it explained

  1. How it worksWalk me through how a change in input prices slides the entire supply curve sideways.
  2. Going furtherWhat happens to supply when the government hands producers a subsidy of 2 dollars per unit sold?
  3. Common mistakeWhy doesn't a tax on sellers shift the demand curve instead of the supply curve?
  4. Ties togetherHow does a nationwide input cost shock show up as a shift in short-run aggregate supply?

Check yourself

Your turn1 of 2
The government imposes a 2 dollar per unit tax collected from sellers of a good. Which curve shifts, and which way?

End of topic.